50 Companies Hiring Health Coaches

The world needs health coaches. So do these companies.

People are waking up to the need for holistic and cost-effective solutions to our broken healthcare system. According to the CDC, 90% of the nation’s $4.5 trillion in annual healthcare spending goes toward managing chronic diseases—many of which stem from modifiable lifestyle factors.

As this reality sets in, health coaching continues to rise as a patient-centered, scalable, and impactful solution.

Health Coach Industry Statistics

As of 2025, the global health coaching market is valued at $22.02 billion and continues to grow steadily at a projected annual rate of 8.7%. This expansion reflects increasing demand for preventive care, personalized wellness, and lifestyle-focused interventions across industries. As the field matures, certified health coaches are finding meaningful roles in clinical settings, corporate wellness programs, digital health platforms, and even community spaces like pharmacies and grocery stores. The career possibilities are as dynamic and diverse as the clients health coaches serve. Explore more health coaching career paths here.

According to the U.S. Bureau of Labor Statistics, as of 2023, there were approximately 62,100 health education specialists and 63,400 community health workers employed across the United States. Employment for health education specialists is projected to grow 7% from 2023 to 2033, adding about 4,300 new jobs. Meanwhile, community health workers are expected to see a 13% increase in employment over the same period, adding approximately 8,300 new positions. This growth outpaces the average for all occupations, highlighting the expanding opportunities for certified health coaches in various settings. 

If you’re a health coach searching for your next opportunity (or your first), you don’t have to limit your search to hospitals or clinics. We’ve curated this list of 50 companies that are hiring or have recently hired health coaches—spanning digital health, corporate wellness, fitness, insurance, higher education, and more.

Keep an eye on this list for the latest employment opportunities—we update it periodically.

50 Companies That Hire Health Coaches

Last updated May 2025

1. Aetna / CVS Health – As part of CVS Health, Aetna incorporates health coaching into its insurance and wellness offerings. Through MinuteClinics and virtual care platforms, health coaches support members in managing chronic conditions, improving lifestyle habits, and navigating preventive care.
2. Elevance Health (Previously Anthem) – Elevance Health is reshaping healthcare with a focus on whole-person care. Health coaches contribute to integrated care teams that deliver preventive services, behavior change support, and chronic disease management for diverse populations.
3. Blue Cross Blue Shield – With multiple independently operated branches across the U.S., many Blue Cross Blue Shield organizations hire health coaches to support members through disease prevention, lifestyle counseling, and wellness initiatives tailored to their regional communities.
4. Cigna – Cigna integrates health coaches into its suite of medical and behavioral health programs, focusing on empowering members with the tools and support needed to create sustainable health improvements, reduce risks, and manage conditions like diabetes, hypertension, and obesity.
5. Centene – A leader in managed healthcare, Centene delivers Medicaid and Medicare services nationwide. Health coaches play a critical role in connecting members to resources, supporting behavior change, and enhancing community-based care models.
6. Humana – Humana uses health coaches across a variety of initiatives, including chronic care management, Medicare Advantage wellness programs, and community outreach. Their coaching model emphasizes personalized, relationship-based support to improve long-term health outcomes.
7. UnitedHealthcare – One of the largest healthcare insurers globally, UnitedHealthcare employs health coaches in clinical, community, and corporate settings to deliver personalized wellness coaching, reduce readmission risk, and improve member engagement in healthy behaviors.
8. Trinity Health – A not-for-profit Catholic health system with locations across the U.S., Trinity Health integrates health coaches into clinical care teams to promote preventive health, lifestyle modification, and whole-person wellness, often within underserved communities.
9. Cone Health – Known for its forward-thinking approach to sustainability and prevention, Cone Health uses health coaching to address chronic disease, improve nutrition and fitness, and support community wellness programs with a long-term impact.
10. Benedictine Living – A nonprofit senior care organization that provides assisted living, skilled nursing, and memory care across the Midwest. Health coaches work alongside medical teams to help residents maintain functional independence, manage chronic illness, and improve quality of life through lifestyle support.
11. Cooper University Health – A leading academic medical center and Level I trauma center, Cooper University Health integrates lifestyle medicine and health coaching into specialty care, empowering patients to take a proactive role in managing their health and recovery.
12. VNS Health – Specializing in home and virtual care, VNS Health supports clients managing chronic conditions through personalized health coaching and telehealth services, improving outcomes and promoting independence, particularly for older adults.
13. Highmark Health – Operating across Pennsylvania and West Virginia, Highmark Health regularly employs health coaches as part of its commitment to community-based care. Coaches work with members to build self-efficacy, navigate complex health needs, and achieve better outcomes.
14. GoodRx – A healthcare technology company best known for helping consumers compare prescription drug prices, GoodRx has expanded into digital health services, including telehealth and chronic condition management. Health coaches support users by guiding them through personalized care plans, medication adherence, and sustainable lifestyle improvements—all from a cost-conscious, user-friendly platform.
15. Charlie Health – Charlie Health offers virtual intensive outpatient (IOP) programs for teens and young adults. Health coaches are part of an interdisciplinary care team, providing accountability, behavior change strategies, and lifestyle support alongside therapists and clinicians.
16. Spring Health –  Spring Health combines AI-powered care navigation with human support. Health coaches work with employees in corporate settings to improve mental well-being, reduce stress, and encourage lifestyle habits that support emotional resilience.
17. Headspace – Best known for its mindfulness and meditation app, Headspace has expanded into enterprise wellness and digital behavioral health. Health coaches are often involved in supporting users through structured habit-building and mental wellness goals.
18. Ontrak Health – Using predictive analytics and AI, Ontrak identifies individuals at risk for chronic conditions or behavioral health concerns. Health coaches engage these individuals through virtual sessions that focus on lifestyle modification and condition management.
19. Services for the Underserved – A nonprofit focused on vulnerable populations, Services for the Underserved integrates health coaches into community outreach programs, helping people facing housing insecurity, poverty, and disability improve their mental and physical well-being.
20. Sharecare – A digital health platform offering wellness tools, biometric tracking, and behavior change support. Health coaches engage with users to deliver customized guidance on stress management, nutrition, sleep, and mental health strategies.
21. Vesta Healthcare – Vesta provides in-home care coordination for older adults. Health coaches support caregivers and clients alike by developing daily routines, monitoring goals, and enhancing the emotional and physical well-being of aging populations.
22. Lyra Health – A fast-growing mental health care company serving employers and individuals, Lyra combines therapy, digital tools, and health coaching to support comprehensive mental wellness. Coaches provide behavioral guidance, stress reduction strategies, and accountability for lifestyle changes.
23. ZOE –  A personalized nutrition company that uses at-home microbiome and metabolic testing to generate individualized insights. Health coaches play a vital role in helping users understand their gut health data and apply sustainable dietary and lifestyle changes based on real-time responses to food.
24. Season Health – An innovative food-as-medicine platform that connects patients with registered dietitians and health coaches. By pairing meal planning, grocery delivery, and education with clinical support, Season empowers individuals—especially those managing chronic conditions—to improve health through nutrition.
25. Nourish – A virtual-first platform that matches individuals with registered dietitians and health coaches for one-on-one care. Specializing in chronic condition management, Nourish supports clients with personalized guidance on food, habits, and health behavior rooted in evidence-based nutrition science.
26. Options Medical Weight Loss – Combines medical weight loss tools (such as lab testing and physician consultations) with individualized coaching support. Health coaches help clients implement lifestyle modifications, track progress, and maintain motivation throughout their journey.
27. Awaken 180 Weightloss – Offers clients customized weight loss strategies and weekly one-on-one coaching. Health coaches focus on metabolic repair, behavioral accountability, and long-term support to help clients maintain their results beyond the program.
28. Found – A comprehensive weight care platform that blends medical oversight, coaching, and lifestyle change. Health coaches work with clients to develop healthy habits, support mindset shifts, and guide them through personalized plans that address both the physical and emotional factors of weight loss.
29. Natural Grocers – A chain of health-focused grocery stores that promotes nutrition education and holistic living. Health coaches and nutritional health guides offer free in-store sessions to help customers make informed, values-driven choices around food and wellness.
30. BetterUp – A high-growth coaching platform that includes health, wellness, and mental fitness coaching for individuals and enterprise clients. Coaches are hired as contractors and provide one-on-one support through the company’s app.
31. Vida Health – A digital platform delivering personalized chronic condition and mental health care. Health coaches support clients in managing conditions like diabetes, obesity, and stress through virtual sessions that focus on nutrition, activity, mindset, and habit change.
32. Hinge Health – A digital clinic for musculoskeletal pain, combining wearable motion sensors, physical therapy, and health coaching. Coaches guide users through recovery, exercise compliance, and behavioral support for long-term pain relief and mobility improvement.
33. Elemy – A pediatric behavioral health company offering tech-enabled therapy for children with autism and related conditions. Coaches and behavior technicians support families and youth, applying evidence-based tools that complement clinical treatment plans.
34. Revero – A virtual-first health platform that uses AI and root-cause approaches to support individuals with autoimmune, metabolic, and mental health conditions. Health coaches guide patients through dietary interventions, lifestyle upgrades, and progress tracking.
35. Twin Health – A metabolic health company that uses digital twins—AI-generated models of an individual’s biology—to deliver personalized care. Health coaches help support clients with insights from wearables and labs to reverse chronic diseases like type 2 diabetes.
36. Pack Health (a Quest Diagnostics Company) – A digital health coaching company supporting people with chronic conditions, mental health challenges, and lifestyle-related concerns. Health coaches work one-on-one with clients to improve medication adherence, nutrition, physical activity, and self-efficacy—delivered virtually and at scale through Quest’s healthcare platform.
37. Marquee Health – Offers employer-based wellness programs that include personalized health coaching, fitness guidance, and biometric screening support. Coaches help employees meet health goals, reduce risk factors, and improve workplace productivity.
38. Premise Health – One of the largest providers of employer-sponsored healthcare, offering onsite and virtual health centers. Health coaches are integral to programs that focus on prevention, lifestyle management, and chronic disease reversal.
39. Personify Health – Formed by the merger of Virgin Pulse and HealthComp, Personify Health delivers personalized well-being and healthcare navigation solutions to employers. Health coaches support members in achieving lasting behavior change across areas like stress, sleep, fitness, and nutrition—offering virtual and app-based guidance tailored to individual needs.
40. Gallagher – As part of its benefits consulting services, Gallagher includes wellness coaching options for clients’ employees. Health coaches support corporate wellness strategy by helping individuals adopt healthier routines and manage health risks.
41. Wellworks For You –  Provides customizable wellness platforms for employers, including telephonic and digital health coaching. Coaches help employees stay on track with preventive care, stress reduction, and health habit formation.
42. Strive Well-Being – Delivers coaching and wellness services to government agencies, school districts, and large businesses. Their scalable platform includes health risk assessments, behavior change campaigns, and personalized coaching sessions.
43. Optum – A UnitedHealth Group company, Optum integrates health coaching into its wellness, behavioral, and chronic care programs. Coaches help members adopt sustainable habits to improve outcomes and reduce healthcare costs.
44. WebMD Health Services – Known for its health information platform, WebMD also provides coaching services to organizations. Health coaches support employees in making lifestyle changes around stress, sleep, activity, and nutrition through digital and one-on-one engagement.
45. Parsley Health – A functional medicine practice offering personalized, root-cause care for chronic conditions and long-term wellness. Health coaches collaborate with doctors and dietitians to guide patients through lifestyle changes, goal setting, and long-term habit formation.
46. Fairview Health Services – A Minnesota-based nonprofit health system that integrates health coaching into primary care, wellness programs, and chronic disease management. Health coaches at Fairview support patients in setting and achieving lifestyle goals, from nutrition and exercise to stress reduction and medication adherence, as part of a holistic care team.
47. Crossover Health – Delivers tech-forward, team-based healthcare to self-insured employers. Health coaches collaborate with doctors and therapists to provide proactive, personalized care through in-person and virtual visits.
48. Fay Nutrition – A virtual nutrition platform offering insurance-covered visits with dietitians and wellness professionals. Health coaches support clients in maintaining consistency between sessions and implementing their care plans at home.
49. Culina Health – Provides personalized nutrition and behavior change coaching through registered dietitians and health coaches. Sessions focus on building sustainable habits rooted in science and self-efficacy.
50. Consolidated Tribal Health Project – A tribal nonprofit delivering culturally sensitive healthcare services. Health coaches support community members in honoring traditional values while promoting physical, mental, and spiritual wellness through lifestyle interventions.

Discover More Health Coaching Career Paths

As a health coach, you’re not limited to working for a company like those listed above. Many health coaches use their creativity and entrepreneurial spirit to create their own custom career paths based on their interests, prior experience, and the opportunities they see in front of them.

Learn about the many paths that health coaches pursue in the podcast below:

If you’d prefer the audio version, listen to the episode on Spotify here:

Learn More About The Future of Health Coaching Jobs

For deeper insight into what today’s job market really looks like for health coaches, check out this episode of Health Coach Talk, where Dr. Sandi speaks with Leslie Wier-Fincher, founder of the Health Coaching Jobs Newsletter. They discuss the expanding range of opportunities, common challenges new coaches face, and what the future holds in this rapidly evolving field.

Earn Your Health Coach Certification

Health coaches are part wellness educators, part mentors, and part behavior change specialists. They work collaboratively with clients to help bridge the gap between understanding healthy lifestyle changes and the motivation to make those changes happen. Coaches guide their clients to implement healthy changes that meet their unique needs and goals while aligning with the client’s core values.

FMCA’s Health Coach Certification Program prepares you to hit the ground running as a health coach in 12 months. We are the only program designed in collaboration with The Institute for Functional Medicine (IFM), and we are approved by the National Board for Health & Wellness Coaching (NBHWC).

Join the movement that’s transforming healthcare by becoming a Functional Medicine Certified Health Coach!