Why DTC Lab Testing Needs Health Coaches

Discover the role of health coaches in navigating DTC lab testing. Explore top companies, common lab markers, and actionable insights to empower personalized wellness strategies.

By Natalie Maxam

Did you know that the direct-to-consumer (DTC) lab testing market is projected to reach over $10 billion by 2027?

This surge reflects a growing trend: people are taking control of their health by seeking accessible, personalized insights outside of traditional healthcare systems.

DTC labs empower individuals to explore key markers of their health—like hormone levels, microbiome diversity, and nutrient deficiencies—without needing a doctor’s referral. For health coaches, this revolution presents a unique opportunity to guide clients in understanding their results, setting actionable goals, and fostering positive lifestyle changes.

At the Functional Medicine Coaching Academy (FMCA), we recognize the pivotal role health coaches can play in this space. That’s why we’re committed to equipping our coaches with the knowledge and tools to navigate DTC labs confidently, always staying within scope and prioritizing collaboration with licensed practitioners.

In this post, you’ll discover how DTC labs are transforming wellness, how health coaches can support clients through the process, and practical resources—including insights from our recent webinar—to help you navigate this exciting development in health coaching.

What Are DTC Labs and Why Are They Important?

DTC labs represent a significant shift in how individuals can access insights about their health. These labs allow consumers to order various health tests—ranging from hormone panels to microbiome analysis—without requiring a physician’s referral. This emerging approach empowers people to take greater control of their well-being by accessing data that was once only available through traditional healthcare settings.

The rise of DTC labs has been fueled by their accessibility and affordability. With options to order tests online and collect samples at home or at a nearby lab, consumers now have unprecedented convenience in monitoring key health markers. For health-conscious individuals, these labs provide an opportunity to make informed decisions about their wellness journeys, whether it’s tracking progress toward fitness goals, identifying potential nutrient deficiencies, or gaining a better understanding of their overall health.

This innovation in healthcare reflects broader trends toward personalized, consumer-driven solutions. As FMCA founder Dr. Sandi Scheinbaum highlights in her recent Forbes article, DTC labs are revolutionizing the way people engage with their health data. She emphasizes the importance of guiding clients in utilizing these tools responsibly and ensuring that interpretations are made in collaboration with licensed practitioners.

For health coaches, understanding DTC labs and their role in modern healthcare is essential. It allows coaches to confidently support clients in navigating these tests while staying within their professional scope. As the demand for personalized health solutions continues to grow, so does the opportunity for health coaches to play a pivotal role in this evolving space.

Why Health Coaches Need to Know About DTC Labs

The growing popularity of DTC labs is changing how people approach their health. Here’s why health coaches should stay informed about this trend:

1. Meeting the Demand for Personalized Wellness

  • DTC labs allow clients to access health insights directly, empowering them to make informed decisions about their wellness.
  • These tests align with functional medicine principles, offering data that can guide personalized, client-centered care.

2. Supporting Clients Within Scope

  • Health coaches can help clients:
    • Understand the basics of their lab results.
    • Set achievable goals based on actionable insights.
    • Stay motivated and engaged in their wellness journey.
  • Coaches must stay within scope, encouraging collaboration with licensed healthcare practitioners for medical interpretations.

3. Building Trust and Credibility

  • Staying current with tools like DTC labs reinforces your role as a trusted wellness partner.
  • Clients are more likely to feel confident working with you when they see you’re knowledgeable about emerging trends.

How Are DTC Labs Generally Collected?

DTC lab testing offers clients the flexibility to collect samples in a way that suits their needs, whether from the comfort of home or at a professional facility. This versatility makes DTC labs a convenient and accessible option for a wide range of individuals.

At-Home Collection Methods

Many DTC lab tests provide clients with kits that allow them to collect samples privately and conveniently at home. Common methods include:

  • Saliva: Often used for hormone and genetic testing, saliva collection is simple and non-invasive.
  • Blood Spots: A quick finger prick provides enough blood for tests like nutrient and biomarker assessments.
  • Urine: Clients collect samples for tests such as hormone or toxin analysis using an included container.
  • Stool: Kits include everything needed to safely and hygienically collect a sample for gut health or microbiome testing.

These methods prioritize ease of use, empowering clients to take control of their health on their own time.

Facility-Based Sample Collection

For tests requiring more advanced methods, many DTC lab companies partner with professional facilities like Quest Diagnostics or Labcorp. This option is particularly common with companies such as Function Health that offer comprehensive testing. Clients can:

  • Visit a nearby lab to have blood drawn by a trained professional.
  • Receive services for more complex tests that may not be feasible to complete at home.
  • Access results securely online after the sample is processed.

Why It Matters

The dual approach of at-home and facility-based collection offers several benefits:

  • Convenience: Clients can choose the method that best fits their lifestyle and needs.
  • Flexibility: Home kits work well for simpler tests, while facilities are available for more detailed assessments.
  • Privacy: Whether collected at home or in a facility, results are delivered discreetly through secure online portals.

By removing traditional barriers to lab testing, DTC labs make health insights more accessible than ever. For health coaches, understanding these options can help clients feel comfortable and informed as they navigate the process.

Coaching to Labs Within Scope

Health coaches play a vital role in supporting clients who use direct-to-consumer (DTC) lab testing by bridging the gap between raw data and actionable health goals. While coaches are not licensed to interpret lab results, they excel at helping clients understand what the information means for their wellness journey and encouraging collaboration with licensed practitioners for detailed interpretations.

The Health Coach’s Role

  • Simplify Complex Information: Help clients understand the basics of what the results measure and why they matter for overall health.
  • Goal-Setting: Guide clients in translating lab insights into realistic, actionable health goals. For example:
    • If results indicate elevated stress markers, the coach can work with the client to implement stress management techniques.
    • If nutrient deficiencies are identified, the coach can help the client explore dietary improvements or lifestyle adjustments.
  • Provide Ongoing Support: Act as an accountability partner, ensuring clients stay motivated as they make changes based on lab data.

Staying Within Scope

A cornerstone of ethical health coaching is working within scope. Coaches must:

  • Avoid diagnosing or providing medical interpretations of lab results.
  • Encourage clients to discuss their findings with licensed healthcare providers who can offer professional insights.
  • Focus on the broader context of client health, using lab results as one piece of the puzzle.

Empowering Clients Through Education

By staying informed about DTC labs and fostering an environment of trust and collaboration, health coaches empower clients to make informed decisions. This partnership ensures clients feel supported as they navigate their health journey, transforming lab data into meaningful progress.

In the rapidly evolving landscape of wellness, a health coach’s ability to navigate these conversations responsibly reinforces their role as a trusted ally in personalized care.

Most Common Lab Markers Health Coaches May Encounter

Health coaches often encounter clients who seek guidance on lab results, particularly for markers related to overall wellness and chronic health conditions. While interpreting these markers is outside a coach’s scope, understanding their relevance can help coaches support clients in developing actionable health strategies.

1. Glucose

  • What It Measures: Blood glucose levels indicate how the body is managing blood sugar. Elevated levels can signal insulin resistance or prediabetes.
  • Relevance to Wellness: Monitoring glucose supports goals related to energy management, weight loss, and metabolic health.
  • Coaching Strategies:
    • Work with clients to establish balanced meal plans with low-glycemic foods.
    • Support lifestyle changes, such as regular exercise and stress management, to promote healthy glucose levels.

2. Cortisol

  • What It Measures: Cortisol is a stress hormone that follows a daily rhythm. Imbalances can indicate chronic stress or adrenal dysfunction.
  • Relevance to Wellness: Helps clients understand the impact of stress on energy levels, sleep, and overall health.
  • Coaching Strategies:
    • Collaborate on stress-reduction techniques like mindfulness, meditation, or breathing exercises.
    • Encourage routines that align with natural circadian rhythms, such as regular sleep schedules.

3. Cholesterol

  • What It Measures: Total cholesterol, HDL, LDL, and triglycerides are markers of cardiovascular health.
  • Relevance to Wellness: High cholesterol levels may increase the risk of heart disease, making this a key marker for clients focusing on heart health.
  • Coaching Strategies:
    • Support clients in adopting heart-healthy dietary patterns, such as the Mediterranean diet.
    • Encourage consistent physical activity and other lifestyle changes to improve lipid profiles.

4. Microbiome Diversity

  • What It Measures: Microbiome tests assess the diversity and abundance of gut bacteria, which play a crucial role in digestion, immunity, and mental health.
  • Relevance to Wellness: A healthy gut microbiome supports digestion, reduces inflammation, and contributes to mental well-being.
  • Coaching Strategies:
    • Help clients identify gut-friendly foods like prebiotics and probiotics to improve gut health.
    • Discuss habits that negatively impact the microbiome, such as excessive sugar intake or antibiotic overuse.

Connecting Markers to Broader Wellness Goals

Understanding these markers allows health coaches to support clients in setting meaningful goals, such as improving energy, managing stress, or reducing inflammation. By focusing on actionable strategies tied to lab results, coaches can empower clients to take charge of their health while encouraging collaboration with healthcare providers for deeper interpretation. This approach reinforces the coach’s role as a trusted partner in personalized wellness journeys.

Leading Companies Offering DTC Labs

The DTC lab testing market is filled with innovative companies making personalized health data more accessible. Here are some of the major players health coaches should know about, along with their standout features:

1. Function Health

Overview: Function Health offers comprehensive blood testing designed to help individuals proactively track and optimize their health.

Standout Features:

  • Provides over 100 blood tests covering areas like inflammation, hormones, and metabolic health.
  • Offers a subscription model for regular testing and insights over time.
  • Partners with facilities like Quest Diagnostics for professional sample collection.

Why It Matters for Coaches: Coaches can help clients integrate these insights into long-term health strategies.

2. Everlywell

  • Overview: One of the pioneers in at-home testing, Everlywell provides a wide range of tests that clients can complete from home.
  • Standout Features:
    • Tests include food sensitivity, hormone health, and vitamin levels.
    • Offers easy-to-use at-home kits with clear instructions for sample collection.
    • Provides detailed, client-friendly results that include explanations and next steps.
  • Why It Matters for Coaches: The simplicity and affordability make these tests appealing for clients new to DTC labs.

3. Viome

Overview: Focused on gut health, Viome uses advanced technology to analyze microbiome composition and its impact on overall wellness.

Standout Features:

  • Offers insights into gut health, immune function, and metabolic fitness.
  • Provides personalized food and supplement recommendations based on test results.
  • Includes detailed reporting and action steps to improve health outcomes.

Why It Matters for Coaches: Viome’s focus on gut health aligns well with functional medicine principles and coaching strategies.

4. Thorne

  • Overview: Known for its high-quality supplements, Thorne also offers targeted lab tests to support health optimization.
  • Standout Features:
    • Tests include stress, sleep, fertility, and overall wellness panels.
    • Integrates seamlessly with Thorne’s supplement offerings for actionable next steps.
    • Combines scientific rigor with an easy-to-navigate platform. •
  • Why It Matters for Coaches: Thorne’s comprehensive approach allows coaches to support clients in both assessment and actionable solutions.

5. InsideTracker

Overview: InsideTracker specializes in blood testing to provide personalized insights for optimizing longevity and performance.

Standout Features:

  • Focuses on markers tied to fitness, aging, and overall health.
  • Provides tailored recommendations for diet, exercise, and lifestyle changes.
  • Allows ongoing tracking for clients aiming to maintain peak performance.

Why It Matters for Coaches: Ideal for clients focused on fitness and longevity goals.

6. Jona

  • Overview: Jona leverages advanced microbiome analysis and artificial intelligence to provide actionable insights for improving overall health. By addressing root causes rather than symptoms, Jona empowers clients to make meaningful changes to their wellness.
  • Standout Features:
    • Specializes in microbiome analysis processed by one of the premier labs in the country.
    • Uses cutting-edge AI technology to analyze results against a database of over 60,000 peer-reviewed scientific papers.
    • Delivers personalized, evidence-based recommendations designed to improve health through simple and effective actions. •
  • Why It Matters for Coaches: Jona’s focus on microbiome health and root-cause analysis aligns perfectly with functional medicine principles, offering health coaches a powerful tool to help clients address foundational health issues and implement sustainable lifestyle changes.

7. Tiny Health

Overview: Tiny Health focuses on gut health testing for mothers and babies, offering microbiome insights to support early-life health and development.

Standout Features:

  • Specializes in testing for the gut microbiome in pregnant women, infants, and young children.
  • Provides actionable recommendations for improving gut health during key developmental periods.
  • Offers insights into reducing risks for allergies, digestive issues, and immune dysfunction.

Why It Matters for Coaches: Tiny Health is a valuable tool for coaches working with new and expectant mothers, helping them prioritize gut health as a foundation for overall wellness.

These companies demonstrate the wide range of options available in the DTC lab space, from comprehensive blood testing to specialized analyses of gut health and performance. By understanding these tools, health coaches can better guide their clients in selecting labs that align with their wellness goals.

Additional Resources for Health Coaches

DTC labs are transforming the wellness industry, and staying informed is essential for health coaches who want to effectively support their clients. Here are some valuable resources to deepen your understanding:

Webinar: DTC Labs & Health Coaching

Gain insights directly from the experts in our webinar featuring Natalie and Jess. This session explores how health coaches can work with DTC labs while staying within scope and maintaining ethical practices.

Webinar: How To Coach To Labs, With Monique Class

Learn directly from our webinar featuring Monique Class, FMCA Senior Content Developer and Lead Educator. This session delves into how health coaches can effectively engage with the expanding realm of direct-to-consumer lab tests, stay within their scope of practice, uphold ethical standards, and play a key role in their clients’ collaborative care teams.

Studies Supporting Lab Testing for Personalized Wellness

FMCA Resources for Health Coaches

  • Free Functional Medicine & Health Coaching Guides: Access a collection of free guides offering insights into functional medicine and health coaching practices.
  • FMCA Blog: Explore articles on health coaching, nutrition, functional medicine, and the latest developments at FMCA.
  • FAQs: Find answers to common questions about health coaching and FMCA’s programs.

These resources provide comprehensive information to enhance your practice and understanding of personalized wellness through lab testing.

The rise of DTC labs marks a significant shift in the wellness landscape, offering clients unprecedented access to their health data. For health coaches, understanding how these tools work and how to guide clients through them is essential for staying relevant and effective in an evolving industry.
By learning to navigate DTC lab testing within scope, coaches can help clients turn raw data into actionable insights, fostering collaboration with healthcare providers and supporting personalized wellness journeys. Don’t miss the opportunity to explore this further in our webinar featuring Natalie and Jess, where you’ll find expert tips and strategies.

If you’re ready to elevate your expertise and grow your coaching practice, consider FMCA’s Health Coaching Certification Program. Our comprehensive program equips you with the tools, knowledge, and resources to thrive as a health coach in today’s ever-evolving wellness industry.

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