Published: March 5, 2021
How do I start a health coaching business? How do I market myself as a health coach? How do I find coaching clients? These are the questions every health coach will ask themselves at some point or another during their career.
At The Functional Medicine Coaching Academy (FMCA), we know that when you decide to become a health coach, you are also starting your own business. This is why we designed Building A Heart-Centered Business Outside the Box, a business-building track that’s part of our core Health Coach Certification Training Program. While in the program, you’ll focus on building a foundation in Functional Medicine and positive psychology coaching first, and then add in the business component as you get closer to graduation.
It’s Your Coaching Business, Out Of The Box
Anyone can use a “business in a box,” but this is Functional Medicine Health Coaching—we’re already out of the box! And we believe that the same innovative, holistic approach is the key to creating a rewarding and sustainable career. Think of it as business out of the box.
You’ll learn from our powerhouse of faculty members, including business and marketing gurus like Functional Medicine practice success coach Sachin Patel, empowerment specialist Mary Morrissey, professional development expert Michael Bernoff, fitness and nutrition expert JJ Virgin, sales conversion mentor Lisa Sasevich, marketing guru Dean Jackson, financial mogul Krisstina Wise and more. Our team of business leaders will show you how to get the basics down and then customize everything to work for the heart-centered practice you envision for yourself.
As an FMCA student, you’ll already have a competitive edge thanks to your highly-respected coaching skills—and with the Business-Building Track, you’ll have that same competitive edge as you create your dream career path.
In the Business-Building Track, you’ll learn:
- Who your ideal clients are, and how to find them
- How to set your pricing, refund policy, and payment options
- How to use social media to connect with new clients and partners
- Whether you need a website, and how to use technology to expand your business
- Which “old-school” marketing tactics will work for your market and goals
- How to establish an LLC and other tax considerations
- Best practices for navigating HIPAA and other legal considerations
- How to work with insurance and manage reimbursements
Our Business-Building Track was designed to take the stress out of setting up your business, by applying proven strategies, tactics, and tools to create a successful health coaching business and/or become a valued member of a collaborative care team.
To learn more about our award-winning, internationally recognized and fully online Health Coach Certification Training Program, download our free Info Packet.