About Ashley Koff, RD

Ashley Koff, RD, is a 25+ year personalized nutrition expert with a mission to help people achieve optimal health span by identifying and making their better nutrition choices, more often. She’s coined terms such as “Qualitarian,” “INFObesity,” and the mantra “Better Not Perfect” to help people shift to understand their better nutrition.

Author of books, chapters for consumer and practitioner publications, Koff developed The BNP app to deliver personalized nutrition programs, and The BNP Toolkit to help practitioners and individuals more easily evaluate and optimize their total nutrition. You may have seen her as a national media expert with regular segments on shows like Good Morning America, Today Show, The Doctors, and The Dr. Oz Show.

Ditching a career where she helped create not better options (Smart Start, Raisin Bran Crunch), Koff helped launch ingredients such as hemp seeds (Manitoba Harvest), Bifidobacteria infantis (Align), coconut water (ONE), acai (Sambazon), gummy / chew supplements (SmartyPants), refrigerated protein bars (Perfect Bar), and glucoraphanin (TrueBroc). Selected as the Global Wellness Ambassador for Westin Hotels, InStyle magazine Hollywood’s Nutritionist, among CNN’s Top 100 Health Makers, and as an advisor for The Partnership for a Healthier America, and Tufts University Nutrition Entrepreneurship program.

Today, she helms a team at The Better Nutrition Program, a company she founded in 2019, is the Nutrition Director for UC-I SSIHI Integrative and Functional Medicine Fellowship, and is a fractional Chief Nutrition Officer for Vitaboom.

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