Many people rely on lab work to help them along their journey to better health. This increase in demand for testing has led to significant growth in the Direct-to-Consumer lab testing industry. DTC has made lab testing direct, instead of going through the system and potentially waiting months between appointments, sample collection, and results. However, this increase and ease of access for consumers do have its drawbacks. this is where Health Coaches can assist.
There is a need for informed guidance when it comes to DTC lab testing. Customers without a medical background can read and interpret their own medical results, potentially leading to misunderstanding the information and drawing incorrect conclusions, and making important decisions based on incomplete information. This can lead to even more problems for the customer including over-testing, extra anxiety, and stress. Customers should always consult their medical provider before making any decisions based on DTC testing.
A health coach, however, can be a bridge between clients, medical providers, and DTC companies. Health coaches can assist customers by providing information about the testing process, helping clarify results and recommendations, as well as supporting customers in lifestyle changes. They can also assist in reducing stress and anxiety around lab testing, as well as help clients avoid over-testing. What’s more, this increase in DTC lab testing also creates opportunities for health coaches to collaborate with physicians to help ensure the best possible guidance for their clients.
To read more about how health coaches can support their clients through DTC labwork, check out Dr. Sandi’s latest Forbes article. FMCA is also hosting a webinar on March 28, 2023, featuring Dr. Mark Hyman discussing his new DTC lab venture, Function Health. Register for the webinar today to learn more.
