FMCA Career Week 2022

THANK YOU for attending FMCA Career Week!

Explore our website, podcasts, and CE specialty courses for more Functional Medicine health coach industry opportunities and information.

Looking for more information? Schedule a call. Our knowledgeable Admissions Team is here to listen, explore, and focus on YOUR health coach journey.

Hosted by FMCA  |  June 20-25, 2022
Check out all the exciting events and offers!

CW banner image

podcasts      |        webinar     |        CE workshop     |        downloads     |        FMCA swag     |         special offers     |         explore FMCA

Podcasts With Industry Leaders: June 20-22, 2022

June 20, 2022

Health Coaching within CVS Health Hubs
Anna Sparks and Dr. Sandra Scheinbaum

Caring for All the Healthcare Stakeholders: Patients and Staff
Jabe Brown and Dr. Sandra Scheinbaum

How Health Coaches String Together the Scattered Pearls of Wisdom: Forum Health
Adam Puttkammer, Dr. Shilpa Saxena, and Dr. Sandra Scheinbaum

Health Coaches: the Therapeutic Partnership with Novis Health
Dr. Ryan Valencic and Dr. Sandra Scheinbaum

June 21, 2022

Personalized Approach to Health Coaching with Ciba Health
Dr. Innocent Clement and Dr. Sandra Scheinbaum

Health Coaches Make the Magic with The Better Nutrition Program
Ashley Koff and Dr. Sandra Scheinbaum

Leveraging Health Coaches as the Human Connection
Dr. Tim Raderstorf and Dr. Sandra Scheinbaum

The Upward Spiral of Wellness with Health Coaches at bPOSSIBLE
Dr. Pedram Shojai and Dr. Sandra Scheinbaum

June 22, 2022

The Global Population and the Influence of Health Coaching
Marina Borukhovich, Eugene Borukhovich, and Dr. Sandra Scheinbaum

Health Coaches: Shifts in How Health is Defined and Delivered
Victor Chapela and Dr. Sandra Scheinbaum

Health Coaches: The Most In-Demand Piece of the Medicine Puzzle
Kashif Khan and Dr. Sandra Scheinbaum

How Health Coaches Within Collaborative Care Teams are Critical
Laurie Hofmann and Dr. Sandra Scheinbaum

FMCA Alumni Webinar: June 24, 2022, 11:00 a.m.– noon CT

(Complimentary access)

Insights into the Future of Health Coaching: hosted by Elyse Wagner, FMCA co-founder

We are assembling a roster of FMCA alumni to discuss the future of health coaching. These alums work as practicing coaches in a variety of fields including, healthcare, corporate, and direct to consumer practice. 

Join us at the Insights into the Future of Health Coaching to learn from a diverse group of FMCA alumni as they share their experiences. Hear their perspectives about where our fast-growing field is headed next. 

We are incredibly proud of the community we’ve built together. This panel promises to be equal parts educational and inspirational as we look forward to the amazing things to come. 


Lois Payne: onsite clinic
Ann Pinchak: virtual clinic
Erica Zygelman: corporate
Naomi Janzen: direct to consumer

OPTIONAL EVENT: CE Workshop: June 25, 2022 | CE Value: 3 | Cost: $297

Dr. Cheng Ruan presents: Health Coach Integration into Clinical Practices and Insurance-Based Programs

Dr. Cheng Ruan, MD

Participants will learn the ins and outs of working as a health coach in a medical practice, including those that accept insurance. Topics covered include, the importance of the health coach on a collaborative care team, practical tips for working in medical practices, the basics of insurance billing and recent coding changes favorable to health coaching.

Time: 9 am to 12:30 pm CT (includes 30-minute break)
Date: Saturday, June 25, 2022
Cost: $297 USD

Dr. Cheng Ruan is the founder and physician at Texas Center for Lifestyle Medicine in Houston, TX. His goal is to create a new health system utilizing integrative medicine approaches and implementing them into the conventional medical insurance model. Areas of focus include value-based medicine, resolving the problem of under communication, health coach adaptation into clinical practice, and improving healthcare costs.

As the creator of the Physician Practice Automation Summit, Dr. Ruan’s intention is to create inexpensive or free CME events to help doctors allocate time for self-improvement, leadership training, as well as business training to encourage the retention of private practice doctor entrepreneurs in the United States.

Complimentary Published Forbes Articles and Ebooks

Dr. Sandra Scheinbaum

Featured Author:
Dr. Sandra Scheinbaum, Ph.D.
FMCA CEO & Founder, and an official member of the Forbes Business Council, sharing insights and thought leadership in the health coaching industry.

FMCA: Founded in 2014

The Functional Medicine Coaching Academy has certified nearly 4K health coaches to date.

In Collaboration with IFM

Only Health Coaching Program designed in collaboration with The Institute for Functional Medicine.


Health and Wellness Coach Training & Education Program providing the highest level of training available.

Award-Winning Program

Honored by the United States Distance Learning Association for Excellence in Teaching/Training Award in 2020.

Introducing the FMCA Podcast Industry Leaders

onsite clinic

Caring for All the Healthcare Stakeholders: Patients and Staff |  Monday, June 20, 2022

Jabe founded Melbourne Functional Medicine after seeing gaps in current healthcare approaches that often led to poor health outcomes. Recognising that healthcare could be done better, he created our collaborative model of care that united patients with functional medicine practitioners and health coaches to provide a deeply transformative healthcare experience.

Since its inception in 2017, Jabe's focus has been on validating this approach, with great success. Now, with a well established clinical team practicing this model with hundreds of patients, Jabe has shifted his focus to leading the clinical team to deliver the best healthcare experience for all patients, as well as overall excellence and growth within the business. He is also a sought after speaker in the functional medicine space.

With a Master of Science in Human Nutrition and Functional Medicine, and ongoing training through The Institute for Functional Medicine, Jabe stays at the forefront of the most recent health research. When he isn’t nerding out over health research or focusing on business excellence and growth, Jabe is probably annoying his children, reading some trashy fantasy novel, or playing board games.

onsite clinic

How Health Coaches String Together the Scattered Pearls of Wisdom: Forum Health |  Monday, June 20, 2022

Adam Puttkammer
At Forum Health, Adam streamlines operations to drive objectives. He has more than 15 years of leadership experience in healthcare operations, nutraceuticals, and software development.


Dr. Shilpa Saxena
Dr. Saxena served as CEO for her SevaMed Institute practice, internationally known for contributions to the lifestyle-based group medical appointment model. She also founded the Center for Living Wellness and was chief of medicine for the n1Health physician network.

Saxena is a board-certified family physician with 15-plus years of integrative medicine experience. She serves on faculty at the Institute for Functional Medicine. She’s also a fellow of the Arizona Center for Integrative Medicine.

Previously, Saxena was on faculty at George Washington University’s Department of Clinical Research & Leadership.

onsite clinic

Health Coaches: The Therapeutic Partnership with Novis Health |  Monday, June 20, 2022

Founder Dr. Ryan Valencic started Novis Health to redefine the way we perceive health in our country. That purpose has evolved into the greater mission of transforming health in America – beginning with the Novis Health member community.

Our complete approach to wellness integrates world-class clinicians, certified health coaches, comprehensive testing, nutritional supplements, and innovative technology into customized plans for every individual member, based on a foundation of functional medicine.

onsite clinic

Health Coaching within CVS Health Hubs |  Monday, June 20, 2022

Anna Sparks joined CVS Health as Manager, Chronic Care Programs in December of 2020. As CVS aspires to build an enterprise-wide nutrition platform that can function across all channels, Anna plays a critical role in CVS Health operational success and program design. A key responsibility is the operations of CVS Health B2C Nutrition Coaching & Services mini-test and pilot which was originally launched in the Phoenix, AZ area.

Anna has an M.S. in Exercise Physiology and a background in creating successful and sustainable behavior change in the areas of nutrition and exercise. Anna also has a background as an entrepreneur and business owner, and leader of wellness professionals. Anna lives in the Phoenix, AZ area.

virtual clinic

Personalized Approach to Health Coaching with Ciba Health |  Tuesday, June 21, 2022

Innocent Clement is the Founder & CEO of Ciba Health, a personalized digital therapeutics and virtual care platform utilizing a precision health approach to treat and reverse chronic conditions while optimizing the physical and mental well-being of our patients.

Innocent is a trained physician from both Columbia and Harvard University.

virtual clinic

Health Coaches Make the Magic with The Better Nutrition Program |  Tuesday, June 21, 2022

A 20+ year personalized nutrition & marketing expert, Ashley helps people, practitioners and businesses identify and make better nutrition choices more often for better health outcomes.

As a practitioner, Koff created a proven system for continuous, root cause assessment to identify, show and help patients make their better choices more often.

Today, as founder of The Better Nutrition Program, she leads a team bringing this system of tools and programs to practitioners globally to empower them to deliver personalized nutrition & lifestyle solutions to their patients more efficiently and effectively.

virtual clinic

Leveraging Health Coaches as the Human Connection with Dr. Tim Raderstorf |  Tuesday, June 21, 2022

Dr. Tim Raderstorf is thrilled to be the Talent Partner for AndHealth, a healthcare startup focused on helping people reverse their chronic illness. He holds volunteer positions as the Head of Academic Entrepreneurship at the Erdős Institute, the Chief Operating Officer of the non-profit NursesEverywhere, and is a member of the American Nurses Association’s Innovation Advisory Board. In his previous role, Tim was the Chief Innovation Officer at The Ohio State University College of Nursing. From TED talks to textbooks, Tim uses every platform he can find to empower those at the frontlines to change healthcare.

As the first nurse to hold the Chief Innovation Officer title in academia, he takes pride in educating the world on the role of the nurse as an innovator. He is the founder of the Innovation Studio, a makerspace that democratizes innovation, providing every interprofessional team that pitches their innovation with the funding, tools, and mentorship needed to turn ideas into actions.

Throughout his career, Tim has founded multiple businesses and has been the first employee for a profitable healthcare startup. His new textbook co-authored with Bern Melnyk, Evidence-Based Leadership, Innovation and Entrepreneurship in Nursing and Healthcare: A Practical Guide for Success, was a #1 new release on Amazon and the American Journal of Nursing’s Management & Leadership Book of the Year. Some of Tim’s recognitions include the Early Career Innovator of the Year and Distinguished Recent Alumni at the Ohio State University, the Innovation Studio being named Non-Profit of the year by Columbus Business First in 2019, and he was most recently inducted into the 2020 Class of 40 under 40 by Columbus Business First and as a 2021 Fellow at the American Academy of Nursing.

virtual clinic

The Upward Spiral of Wellness with Health Coaches at bPOSSIBLE |  Tuesday, June 21, 2022

Dr. Pedram Shojai is a man with many titles. He is the founder of, the NYT Best Selling author of The Urban Monk, Rise and Shine, The Art of Stopping Time, Focus and Inner Alchemy.

He is the producer and director of the movies Vitality, Origins, and Prosperity. He's also produced several documentary series like Interconnected, Gateway to Health, Trauma, Conscious Parenting and the Exhausted series.

In his spare time, he's also a Taoist Abbot, a doctor of Oriental medicine, a kung fu world traveler, a fierce global green warrior, an avid backpacker, a devout alchemist, a Qi Gong Master, and an old school Jedi bio-hacker working to preserve our natural world and wake us up to our full potential.

direct to

The Global Population and the Influence of Health Coaching |  Wednesday, June 22, 2022

Marina and Eugene are the dynamic duo that’s taking charge of the Health Coaching Revolution through their transformative platform, YourCoach.Health. Together, they’re leading the platform in making health coaching more accessible across the globe, empowering the global gig economy of health coaches with new client opportunities and delivering the power of health coaching to industry partners and their talent, clients and members.

Marina is a serial entrepreneur, cancer survivor, passionate health coach and transformative tech CEO who's made it her mission to kickstart the Health Coaching Revolution. She's the founder and CEO of the premier home for all things health and wellness coaching, YourCoach.Health. Eugene is a serial intra and entrepreneur, executive, venture builder, speaker & board advisor with a focus on digital health. He is the Co-Founder and COO at YourCoach Health. Previously, Eugene headed up Bayer’s Digital Health unit, ran a healthcare consulting practice, and prior to that was CIO International at Medco Health (now Evernorth).

YourCoach.Health is the only organization on the market that’s beyond a full practice management solution for the rapidly growing gig-economy of health & wellness coaches. We're an operating system for behavior change, powered by a technology-augmented army of health coaches. Our industry partners entrust us to power up their clients, members, and talent with validated and credentialed coaches who are actively practicing on our platform, supported by science-backed methodologies.

We’re the premier Virtual Home for health and wellness coaching, an ecosystem built to empower health coaches to deliver their services to even more individuals across the globe. Join us on the Health Coaching Revolution as we strive to deliver the power of health coaching to the 8.5 billion global population by 2030.

direct to

Health Coaches: Shifts in How Health is Defined and Delivered |  Wednesday, June 22, 2022

Victor Chapela has over 25 years of IT experience and entrepreneurship. During this time, he has founded and led 6 technology companies in the United States and Mexico. As the founder and CEO of these companies he has mainly been involved in the design and development of software products and specialized services for the financial industry and large corporations. His latest companies: Sm4rt Security Services and Sm4rt Predictive Systems were both acquired in 2014.

Mr. Chapela is an active angel investor and mentor in the Silicon Valley area. His main expertise lies within the area of information security, risk modeling, predictive analytics and machine learning. He is co-author and contributor of courseware, study material and papers for SANS, OWASP, ISACA, Springer and several other organizations and media companies. He is a frequent speaker at international events and is frequently featured in business and trade magazines, television and radio.

direct to

Health Coaches: The Most In-Demand Piece of the Medicine Puzzle |  Wednesday, June 22, 2022

Kashif Khan is Chief Executive Officer and Founder of The DNA Company, where personalized medicine is being pioneered through unique insights into the human genome.

Growing up in Vancouver, Canada in an immigrant household, Kashif developed an industrious entrepreneurial spirit from a young age. Prior to his tenure at the DNA Company, Kashif advised a number of high-growth start-ups in a variety of industries.

As Kashif dove into the field of functional genomics as the CEO of The DNA Company, it was revealed that his neural wiring was actually genetically designed to be entrepreneurial. However, his genes also revealed a particular sensitivity to pollutants.

Now seeing his health from a new lens Kashif dove further and started to see the genetic pathways that led to his own family’s challenges, and the opportunities to reverse chronic disease. His measure of success is not in dollars earned, but in lives improved.

thought leader

How Health Coaches within Collaborative Care Teams are Critical |  Wednesday, June 22, 2022

Laurie Hofmann, MPH, has devoted more than 20 years of her life to the advancement of IFM and Functional Medicine. She was a founding member of IFM’s Board of Directors, then served as Vice-Chair, was subsequently IFM’s Executive Director, then served as CEO, and finally as Board Chair. Laurie skillfully managed the rapid growth of the organization with incredible commitment, laser focus, and sustained compassion. The evolution and expansion of the functional medicine ecosystem and IFM are a direct result of Laurie’s leadership, vision, and perseverance.

Laurie was the architect of IFM’s 2016-2020 Strategic Plan. At the heart of this plan was ensuring the field of functional medicine was strengthened and equipped to provide the highest expression of care for individual health through education, collaboration, research, innovation, and inspiration—central tenets of her work throughout her career. She helped conceptualize and implement the IFM Certification Program and was also instrumental in seeding the development of program offerings internationally in England, South Africa, Latin America, China, and Brazil. Another impactful legacy is the development, collaboration, and creation of the Cleveland Clinic Center for Functional Medicine, a first-of-its-kind, patient-centered clinic.

Laurie is co-founder and partner at OvationLab/VirtualPractice and an advisor and consultant to several health and professional education initiatives across the country. She enjoys spending time outdoors, traveling, writing, studying conscious leadership, and deepening her spiritual practice.