Health Coaching Is Now a $20 Billion Global Industry

If you've ever considered becoming a health coach, the latest industry figures indicate that there is no better time than now to start a health coaching business. 

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By FMCA Team
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Updated: October 2025

Originally Published: April 29, 2019 | Revised April 16, 2021

The Time for Health Coaching Is Now

Health coaching is no longer a niche profession. It is a driving force in the movement toward preventive, personalized, and sustainable healthcare.

The global health & wellness coaching market is projected to reach USD 20.10 billion in 2025 and nearly USD 37.96 billion by 2034. (Precedence Research)

Meanwhile, the U.S. health coaching market is estimated at USD 7.6 billion with forecasts of ~4.4 % annual growth. (MarketResearch Blog)

These figures far outpace older $7 billion estimates, reaffirming that coaching is moving from peripheral to essential in the health economy.

Thinking about becoming a health coach? Download FMCA’s free Prospective Student Guide to learn how you can turn your passion for health and wellness into a meaningful career.

Why Health Coaches Matter

In today’s fast-paced healthcare environment, doctors and practitioners rarely have the time to help patients change their day-to-day habits. Lasting transformation requires more than just information. It requires consistent guidance, accountability, and mindset support.

That is where health coaches come in. Health coaches help bridge the gap between what individuals know they should do and the motivation and structure needed to actually do it.

A health coach’s role includes:

  • Building a supportive relationship that empowers clients to create lasting change
  • Supporting a client to understand and transform a doctor’s care plan into actionable next steps
  • Helping clients explore and develop healthier habits around nutrition, movement, sleep, and stress
  • Providing accountability, encouragement, and nonjudgmental support
  • Collaborating with practitioners and other members of the healthcare team

Learn more about how functional medicine health coaches are transforming care in our What Is Health Coaching? guide.

The Growth of the Health Coaching Industry

Market Growth & Trends

  • The Business Research Company reports the health coaching market reached USD 20.25 billion in 2024 and is expected to grow to USD 22.04 billion in 2025, at ~8.8 % CAGR. (The Business Research Company)
  • The digital health coaching segment is especially fast-growing: estimated at USD 10.99 billion in 2024, with a projection of USD 22.06 billion by 2030 (CAGR ~12.5 %). (Grand View Research)
  • Other sources forecast the global coach market (narrower “health coach”) growing to USD 33.09 billion by 2034 (from USD 17.46 billion in 2024). (Precedence Research)
  • Some industry summaries place the 2025 global coaching industry (wellness + health) closer to USD 18.61 billion, with growth toward ~USD 33.09 billion by 2034. (IA Career Coaches statistics)

These trends show strong momentum, and signal that coaching is being baked into the future of health systems.

Career Outlook: A Growing and Rewarding Path

Health coaches work in a wide variety of settings, from private practice and wellness centers to hospitals, corporate wellness programs, and telehealth companies.

Top employers include:

  • Medical and surgical hospitals
  • Outpatient care centers
  • Family and social services organizations
  • Digital health platforms
  • Corporate wellness programs
  • Coaches may also build private practices, offering one-on-one or group coaching programs, or partner with physicians and other practitioners in integrative or functional medicine practices.

Job Growth and Demand

LinkedIn continues to identify health coaching as one of the fastest-growing career paths, with hiring increasing by more than 50% since 2019. Employers and health systems increasingly recognize coaching as a key tool for improving outcomes, reducing costs, and supporting employee well-being.

The number of practicing health coaches worldwide has risen to well over 150,000, and that number continues to climb as more people pursue certification and board credentials through programs like FMCA.

How Much Do Health Coaches Earn?

Compensation depends heavily on specialization, business model, licensing, niche, and delivery mode. Here are some recent data points:

These ranges illustrate that successful health coaches, especially those scaling or working in specialized niches or digital settings, can substantially exceed average compensation.

To read more about building your revenue model and maximizing impact, see FMCA’s How Health Coaches Make Money.

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