People are waking up to the need for holistic and cost-effective solutions to our broken healthcare system. According to the CDC, 90% of the nation’s $4.9 trillion in annual healthcare spending goes toward managing chronic and mental health conditions, many of which stem from modifiable lifestyle factors.
As this reality sets in, health coaching continues to rise as a patient-centered, scalable, and impactful solution.
Health Coach Industry Statistics
In 2026, the global health coaching market will grow to $24.1B and continues to grow steadily at a projected annual rate of 9.3%. This expansion reflects increasing demand for preventive care, personalized wellness, and lifestyle-focused interventions across industries. As the field matures, certified health coaches are finding meaningful roles in clinical settings, corporate wellness programs, digital health platforms, and even community spaces like pharmacies and grocery stores. The career possibilities are as dynamic and diverse as the clients health coaches serve. Explore more health coaching career paths here.
According to the U.S. Bureau of Labor Statistics, as of 2024, there were approximately 71,800 health education specialists and 65,100 community health workers employed across the United States. Employment for health education specialists is projected to grow 4% from 2024 to 2034, adding approximately 3,200 new positions. Meanwhile, community health workers are expected to see an 11% increase in employment over the same period, adding approximately 7,400 new positions. This growth outpaces the average for all occupations, highlighting the expanding opportunities for certified health coaches in various settings.
If you’re a health coach searching for your next opportunity (or your first), you don’t have to limit your search to hospitals or clinics. We’ve curated this list of 50 companies that are hiring or have recently hired health coaches, spanning digital health, corporate wellness, fitness, insurance, higher education, and more.
Keep an eye on this list for the latest employment opportunities, as we update it periodically.
Health Coaching Jobs in 2026: Key Trends
If you’re exploring a career in health coaching, here’s what’s shaping the industry right now:
- Remote Health Coaching Jobs Are the Norm: Many companies now offer fully virtual coaching roles, allowing you to work with clients from anywhere
- Digital health Is Driving Hiring: Companies like Omada, Teladoc, and Noom are scaling rapidly, creating new opportunities for coaches in tech-enabled care.
- Metabolic Health & Weight Care Are Booming: GLP-1 programs and lifestyle medicine are increasing demand for coaches who specialize in behavior change.
- Employers Are Investing in Wellness: Corporate wellness programs are expanding, with companies hiring coaches to support employee health and productivity.
- Whole-Person Care Is the Standard: Health coaching is now integrated across physical, mental, and behavioral health systems.
50 Companies Hiring Health Coaches in 2026
Last updated May 2026
- Aetna / CVS Health: As part of CVS Health, Aetna integrates health coaching into its insurance, MinuteClinic, and virtual care services. Health coaches work with members to manage chronic conditions, improve lifestyle habits, and navigate preventive care, often in highly scalable, population-health-focused programs.
- Apollo Health: Founded around the Bredesen Protocol for cognitive health, Apollo Health focuses on preventing and reversing cognitive decline. Health coaches play a key role in supporting clients through complex lifestyle interventions, including nutrition, sleep, stress, and brain health optimization.
- Awaken 180 Weightloss: Awaken 180 provides structured weight loss programs supported by weekly one-on-one coaching. Health coaches focus on accountability, metabolic repair, and long-term habit formation, helping clients maintain sustainable results beyond the program.
- Benedictine Living: This nonprofit senior care organization integrates health coaching into assisted living and long-term care settings. Coaches support residents in maintaining independence, managing chronic illness, and improving overall quality of life.
- BetterUp: BetterUp is a global coaching platform that hires contractors to deliver one-on-one coaching in areas like mental fitness, resilience, and well-being. Health coaches often work remotely, supporting professionals through behavior change and personal growth.
- Blue Cross Blue Shield: With regional organizations across the U.S., many BCBS plans employ health coaches to support members in disease prevention, lifestyle modification, and chronic condition management through personalized outreach programs.
- Calibrate: Calibrate combines medical treatment, including GLP-1 medications, with intensive lifestyle coaching. Health coaches play a key role in helping clients build habits around nutrition, sleep, exercise, and emotional health for sustainable metabolic improvement.
- Centene: A major provider of Medicaid and Medicare services, Centene uses health coaches to support underserved populations. Coaches help members navigate care, connect with community resources, and implement behavior changes that improve long-term outcomes.
- Charlie Health: Charlie Health delivers virtual mental health programs for teens and young adults. Health coaches collaborate with therapists and clinical teams to provide accountability, emotional support, and practical behavior change strategies.
- Ciba Health: Ciba Health is a functional medicine platform focused on reversing chronic conditions through root-cause care. Health coaches work alongside clinicians to support patients in implementing personalized nutrition, lifestyle, and behavior change protocols, often in a highly individualized, lab-driven care model.
- Cigna (Evernorth): Through its Evernorth division, Cigna integrates health coaching into behavioral health, chronic disease management, and care navigation. Coaches empower members to take an active role in improving their health and reducing risk factors.
- CoachHub: A global digital coaching platform that connects organizations with certified coaches. Health and wellness coaches are part of a broader network delivering personalized, remote coaching experiences at scale.
- Cone Health: Cone Health integrates health coaching into community wellness and prevention programs. Coaches support patients with chronic disease management, nutrition, and lifestyle improvements.
- Consolidated Tribal Health Project: This tribal nonprofit provides culturally responsive healthcare services. Health coaches support community members by integrating traditional values with modern health practices to promote holistic well-being.
- Cooper University Health Care: A leading academic health system that incorporates health coaching into lifestyle medicine and specialty care. Coaches help patients take a proactive role in managing their health and recovery.
- Crossover Health: Crossover delivers employer-sponsored healthcare through team-based models. Health coaches work alongside physicians and therapists to provide proactive, personalized care both virtually and in person.
- Culina Health: Culina Health combines registered dietitians and health coaches to provide personalized, evidence-based nutrition care. Coaches support clients in building sustainable habits and improving long-term health outcomes.
- Elevance Health (Carelon): Elevance Health, through its Carelon division, is expanding whole-person care models. Health coaches are integrated into care teams to support behavioral health, chronic disease management, and preventive care.
- Fairview Health Services: A Minnesota-based nonprofit health system that incorporates health coaching into primary care and wellness programs. Coaches help patients set and achieve goals related to nutrition, exercise, and stress management.
- Fay Nutrition: A virtual nutrition platform offering insurance-covered sessions with dietitians and wellness professionals. Health coaches provide ongoing support between visits, helping clients stay consistent with their care plans.
- Form Health: A virtual medical weight management clinic that pairs physicians with health coaches and dietitians. Coaches play a key role in supporting adherence, motivation, and long-term lifestyle change.
- Found: Found combines medical weight care with coaching support to address both physical and behavioral aspects of weight loss. Coaches help clients develop sustainable habits and mindset shifts.
- Gallagher: A global benefits consulting firm that offers wellness programs including health coaching. Coaches support employees in managing health risks and improving lifestyle behaviors.
- Headspace: Known for its meditation app, Headspace has expanded into enterprise mental health. Health coaches support users in building consistent habits around stress management, sleep, and mindfulness.
- Highmark Health: Highmark integrates health coaching into its community-based care approach. Coaches work with members to build self-efficacy and improve health outcomes.
- Hinge Health: A digital clinic for musculoskeletal pain, combining physical therapy with coaching. Coaches support adherence to exercise programs and long-term behavior change.
- Humana: Humana employs health coaches across Medicare Advantage and wellness programs. Coaches focus on personalized support for chronic condition management and prevention.
- Included Health: Included Health offers care navigation and virtual healthcare services. Health coaches help members understand their options, coordinate care, and adopt healthier behaviors.
- Lyra Health: A mental health care platform that integrates coaching alongside therapy. Coaches provide support for stress reduction, habit formation, and emotional well-being.
- Marquee Health: Provides employer wellness programs that include personalized health coaching, biometric screenings, and lifestyle support.
- Maven Clinic: A leading virtual clinic for women’s and family health. Health coaches guide members through care journeys related to fertility, pregnancy, and menopause.
- Modern Health: A coaching-first mental health platform serving employers globally. Coaches provide early intervention and help individuals build resilience and coping strategies.
- Motion Lab: Motion Lab blends physical therapy, performance training, and lifestyle coaching. Health coaches support clients in building sustainable movement habits, improving mobility, and integrating fitness into overall health and longevity goals.
- Natural Grocers: A health-focused grocery chain offering free in-store nutrition coaching. Coaches help customers make informed decisions aligned with holistic wellness.
- Noom Health: Noom uses psychology-based coaching to support weight and metabolic health. Health coaches guide users through behavior change using digital tools and structured programs.
- Nourish: A virtual platform connecting individuals with dietitians and coaches. Health coaches support chronic condition management through personalized nutrition and lifestyle guidance.
- Omada Health: A leader in digital chronic disease prevention. Health coaches work closely with members to improve outcomes in diabetes, hypertension, and musculoskeletal health.
- Options Medical Weight Loss: Combines clinical care with coaching to support clients through personalized weight loss journeys.
- Pack Health (Quest Diagnostics): A digital health coaching company delivering scalable, one-on-one coaching for chronic conditions and lifestyle change.
- Parsley Health: A functional medicine practice that integrates coaching into root-cause care. Coaches support patients in implementing sustainable lifestyle changes.
- Personify Health: Provides employer-based health and well-being platforms. Coaches support members in areas like stress, sleep, and physical activity.
- Premise Health: Offers onsite and virtual healthcare for employers. Health coaches are embedded in prevention and chronic care programs.
- Season Health: A food-as-medicine platform combining nutrition care with coaching support. Coaches help clients translate dietary plans into real-life habits.
- Services for the Underserved: A nonprofit supporting vulnerable populations. Health coaches work in community programs to improve mental and physical health.
- Sharecare: A digital health platform offering tools and coaching for stress, sleep, and lifestyle management.
- Spring Health: Employer-focused mental health platform integrating coaching and therapy.
- Strive Well-Being: Delivers wellness programs and coaching to organizations, schools, and government agencies.
- Teladoc Health: A global leader in telehealth, integrating health coaching into chronic care, mental health, and primary care programs.
- Tiny Health: Tiny Health focuses on gut health testing for infants and families. Health coaches help parents understand microbiome results and implement nutrition and lifestyle changes that support early-life health and long-term wellness.
- Trinity Health: A nonprofit health system embedding coaching into clinical and community care initiatives.
- Twin Health: Uses AI-driven models alongside coaching to reverse metabolic diseases like type 2 diabetes.
- The UltraWellness Center: Founded by Dr. Mark Hyman, The UltraWellness Center is a leading functional medicine clinic. Health coaches collaborate closely with providers to guide patients through comprehensive, root-cause treatment plans and long-term lifestyle change.
- UnitedHealthcare (Optum): One of the largest employers of health coaches, with roles across clinical care, virtual programs, and employer services.
- Vesta Healthcare: Supports older adults with in-home care coordination and coaching for daily routines and well-being.
- Vida Health: A virtual platform offering coaching for chronic conditions and mental health, with a focus on behavior change and habit formation.
- Virta Health: Specializes in reversing type 2 diabetes through lifestyle and nutrition coaching supported by clinical care.
- VNS Health: Provides home-based and virtual care with coaching support for chronic condition management.
- WebMD Health Services: Offers employer wellness programs with digital tools and coaching support.
- Wellworks For You: Delivers customizable wellness programs that include telephonic and digital coaching.
- ZOE: A personalized nutrition company using microbiome testing. Health coaches help clients apply insights to real-world habits.
Where Can Health Coaches Work?
As the healthcare landscape continues to evolve, health coaches are finding opportunities across a wide range of industries. What was once primarily a wellness role is now deeply integrated into care delivery systems.
Today, health coaches work in:
- Digital health companies (like Omada, Teladoc, and Vida)
- Insurance and payer organizations (such as Aetna, Cigna, and UnitedHealthcare)
- Hospitals and health systems (including Trinity Health and Fairview)
- Corporate wellness programs (through companies like BetterUp and Personify Health)
- Functional and integrative medicine practices (like Parsley Health and ZOE)
This diversity means there are multiple career paths for health coaches, whether you’re interested in clinical care, behavior change, nutrition, mental health, or corporate wellness.
As a health coach, you’re not limited to working for a company like those listed above. Many health coaches use their creativity and entrepreneurial spirit to create their own custom career paths based on their interests, prior experience, and the opportunities they see in front of them.
Learn about the many paths that health coaches pursue in the podcast below:
If you’d prefer the audio version, listen to the episode on Spotify here:
Earn Your Health Coach Certification
Health coaches are part wellness educators, part mentors, and part behavior change specialists. They work collaboratively with clients to help bridge the gap between understanding healthy lifestyle changes and the motivation to make those changes happen. Coaches guide their clients to implement healthy changes that meet their unique needs and goals while aligning with the client’s core values.
FMCA’s Health Coach Certification Program prepares you to hit the ground running as a health coach in 12 months. We are the only program designed in collaboration with The Institute for Functional Medicine (IFM), and we are approved by the National Board for Health & Wellness Coaching (NBHWC).
Join the movement that’s transforming healthcare by becoming a Functional Medicine Certified Health Coach!
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