Where do health coaches actually work? The answer keeps expanding. According to the CDC, 90% of the nation’s $5.3 trillion in annual health care spending goes to people with chronic and mental health conditions, many of which are shaped by daily habits. Employers, insurers, and health systems are looking for people who can help patients turn medical advice into lasting lifestyle change. of which stem from lifestyle factors.
Health coaching has become one of the most practical answers to that need.
Health Coach Industry Statistics
In 2026, the global health coaching market will grow to $24.1B and continues to grow at a projected annual rate of 9.3%. Demand for preventive care, personalized wellness, and lifestyle-focused support is driving that growth. Certified health coaches now work in clinical settings, corporate wellness programs, digital health platforms, and community spaces like pharmacies and grocery stores. Explore more health coaching career paths here.
The U.S. Bureau of Labor Statistics doesn’t track health coaches as a separate occupation, but two closely related fields offer a useful benchmark. As of 2024, there were about 71,800 health education specialists and 65,100 community health workers in the United States. From 2024 to 2034, BLS projects health education specialist jobs to grow 4% (about as fast as average) and community health worker jobs to grow 11%, much faster than average.
If you’re searching for your next opportunity (or your first), you don’t have to limit yourself to hospitals or clinics. We’ve curated this list of 75 companies that are hiring or have hired health coaches, spanning digital health, corporate wellness, functional medicine, fitness, insurance, government, and community organizations.
Keep an eye on this list for the latest employment opportunities, as we update it periodically.
Health Coaching Jobs in 2026: Key Trends
If you’re exploring a career in health coaching, here’s what’s shaping the industry right now:
- Remote roles are common. Many companies offer fully virtual coaching positions, so you can work with clients from anywhere.
- Digital health is consolidating. Larger platforms are acquiring smaller ones (Sword Health’s acquisition of Headspace is one 2026 example), and many are pairing human coaches with AI tools.
- Metabolic health and weight care are growing. GLP-1 programs and lifestyle medicine are increasing demand for coaches skilled in behavior change.
- Employers are investing in well-being. Corporate wellness programs continue to hire coaches to support employee health.
- Board certification is increasingly preferred. Employers such as the VA, Kaiser Permanente, and Mayo Clinic list National Board Certification (NBC-HWC) as required or preferred in many postings.
Job search tip: Health coach roles go by many names. Search for “wellness coach,” “lifestyle coach,” “health advisor,” “member education specialist,” and “Whole Health coach” as well as “health coach.”
75 Companies Hiring Health Coaches in 2026

Last updated November 2026
- Aetna / CVS Health: Aetna integrates health coaching into its insurance, MinuteClinic, and virtual care services. Coaches help members manage chronic conditions, build healthier habits, and navigate preventive care in large, population-health programs.
- Apollo Health: Built around the Bredesen Protocol, Apollo Health focuses on cognitive health. Health coaches support clients through lifestyle chcanges in nutrition, sleep, stress, and exercise.
- Awaken 180 Weightloss: Awaken 180 provides structured weight loss programs supported by weekly one-on-one coaching. Health coaches focus on accountability, metabolic repair, and long-term habit formation, helping clients maintain sustainable results beyond the program.
- Benedictine Living: This nonprofit senior care organization brings health coaching into assisted living and long-term care. Coaches help residents maintain independence and quality of life.
- BetterUp: BetterUp is a global coaching platform that hires contractors to deliver one-on-one coaching in areas like mental fitness, resilience, and well-being. Health coaches often work remotely, supporting professionals through behavior change and personal growth.
- Blue Cross Blue Shield: Many regional BCBS plans employ health coaches to support members with prevention, lifestyle change, and chronic condition management.
- Calibrate: Calibrate pairs medical weight care, including GLP-1 medications, with lifestyle coaching. After restructuring in 2023, it now focuses on employer and health plan clients.
- Canyon Ranch: This integrative wellness resort employs Health and Performance Coaches who work with guests in group and individual sessions before, during, and after their stays.
- Centene: A major Medicaid and Medicare provider, Centene uses health coaches to support underserved populations. Coaches help members navigate care and connect with community resources.
- Charlie Health: Charlie Health delivers virtual mental health programs for teens and young adults. Coaches collaborate with therapists and clinical teams to provide accountability and practical behavior change support.
- Ciba Health: Ciba Health is a functional medicine platform focused on root-cause care for chronic conditions. Health coaches work alongside clinicians, helping patients put personalized nutrition and lifestyle plans into practice.
- Cigna (Evernorth): Through Evernorth, Cigna integrates health coaching into behavioral health, chronic disease management, and care navigation.
- Cleveland Clinic Center for Functional Medicine: One of the most established functional medicine programs in a major health system. Health coaches work on interdisciplinary teams with providers, dietitians, and nurses, often leading group coaching for patients with chronic conditions.
- CoachHub: A global digital coaching platform that connects organizations with certified coaches, including health and wellness coaches, for remote coaching at scale.
- Cone Health: Cone Health includes health coaching in community wellness and prevention programs, supporting patients with chronic disease management, nutrition, and lifestyle change.
- Consolidated Tribal Health Project: This tribal nonprofit provides culturally responsive care. Health coaches support community members by integrating traditional values with modern health practices.
- Cooper University Health Care: An academic health system that uses health coaching in lifestyle medicine and specialty care.
- Crossover Health: Crossover delivers employer-sponsored primary care through team-based models. Health coaches work alongside physicians and therapists, virtually and in person.
- Culina Health: Culina Health combines registered dietitians and health coaches to provide personalized nutrition care.
- Elevance Health (Carelon): Through Carelon, Elevance integrates health coaches into whole-person care teams supporting behavioral health, chronic disease management, and prevention.
- Fairview Health Services: A Minnesota-based nonprofit health system that includes health coaching in primary care and wellness programs.
- Fay Nutrition: A virtual nutrition platform offering insurance-covered sessions. Health coaches provide ongoing support between dietitian visits.
- Form Health: A virtual medical weight management clinic that pairs physicians with health coaches and dietitians.
- Forum Health: A nationwide network of functional and integrative medicine practices. Health coaches collaborate with providers to help patients prioritize the diet and lifestyle changes in their care plans, in person and remotely.
- Found: Found combines medical weight care with coaching support for the behavioral side of weight health.
- Fountain Life: A preventive and longevity-focused health company that has hired health coaches to provide regular check-ins and follow-up on clients’ action plans.
- Gallagher: A global benefits consulting firm whose wellness programs include health coaching for employees.
- Geviti: A remote longevity and health optimization company that hires Functional Health Coaches to help clients follow care plans built with its practitioners. Recent postings list FMCHC among accepted credentials.
- Headspace: Headspace offers mental health coaching alongside therapy and mindfulness content. Sword Health agreed to acquire Headspace in 2026, and Headspace has said its coaching services will continue.
- Highmark Health: Highmark includes health coaching in its community-based care approach.
- Hinge Health: A digital clinic for musculoskeletal pain that combines physical therapy with coaching to support exercise adherence and behavior change.
- Humana: Humana employs health coaches across Medicare Advantage and wellness programs.
- Included Health: Included Health offers care navigation and virtual care. Coaches help members understand their options and adopt healthier behaviors.
- Kaiser Permanente: Kaiser hires wellness coaches and lifestyle medicine health coaches across several regions, for both in-person and remote roles. Many postings list NBC-HWC as highly preferred.
- Life Time: This athletic country club company hires nutrition coaches and Life Time Health coaches. Some health coach roles require a registered dietitian credential, so read each posting closely.
- Lyra Health: A mental health care platform that pairs coaching with therapy for stress, habits, and emotional well-being.
- Marquee Health: Provides employer wellness programs that include health coaching and biometric screenings.
- Maven Clinic: A virtual clinic for women’s and family health. Coaches guide members through fertility, pregnancy, parenting, and menopause care journeys.
- Mayo Clinic: Mayo’s Healthy Living Program in Rochester and its Jacksonville campus employ wellness coaches who work with physicians to support sustainable lifestyle change. Postings typically prefer National Board Certification.
- Modern Health: A mental health platform for employers. Coaches provide early support and help people build resilience.
- Motion Lab: Motion Lab blends physical therapy, performance training, and lifestyle coaching. Coaches help clients build lasting movement habits.
- Natural Grocers: A health-focused grocery chain offering free in-store nutrition education and coaching.
- Noom Health: Noom uses psychology-based coaching to support weight and metabolic health through digital programs.
- Nourish: A virtual platform connecting people with dietitians and coaches for nutrition and lifestyle support.
- Omada Health: A digital chronic care company. Health coaches work with members on diabetes, hypertension, weight, and musculoskeletal health.
- Options Medical Weight Loss: Combines clinical care with coaching for personalized weight loss programs.
- Pack Health (Quest Diagnostics): Pack Health delivers one-on-one coaching for chronic conditions to health plans, employers, and consumers. Its coaches are called Health Advisors, a useful term for your job search.
- Parsley Health: A functional medicine practice where coaches help patients put their clinicians’ recommendations into daily practice.
- Pelago: A virtual clinic for substance use care. Pelago’s clinical team includes health coaches, and some member-facing roles accept NBC-HWC as a qualifying credential.
- Personify Health: Provides employer health and well-being platforms. Coaches support members with stress, sleep, and physical activity.
- Premise Health: Offers onsite and virtual care for employers, with health coaches embedded in prevention and chronic care programs.
- Season Health: A food-as-medicine company acquired by telehealth infrastructure company OpenLoop Health in 2026. Its programs pair nutrition care with coaching support.
- Services for the Underserved: A nonprofit supporting vulnerable New York communities. Health coaches work in programs addressing physical and mental health.
- Sharecare: A digital health company offering tools and coaching for stress, sleep, and lifestyle management.
- SiPhox Health: A preventive health company that has hired Functional Health Coaches to guide members toward their health goals.
- Spring Health: An employer-focused mental health platform that integrates coaching and therapy.
- Strive Well-Being: Delivers wellness programs and coaching to organizations, schools, and government agencies.
- Sword Health: A virtual care company spanning physical, women’s, and mental health. Sword has hired health coaches to work alongside its AI tools, though some coaching roles require a clinical license such as physical therapy.
- Teladoc Health: A telehealth company that includes health coaching in chronic care, mental health, and primary care programs.
- Tiny Health: Tiny Health focuses on gut health testing for infants and families. Coaches help parents put nutrition and lifestyle recommendations into practice.
- Trinity Health: A nonprofit health system with coaching in clinical and community care initiatives.
- Twin Health: Combines AI-driven tools with coaching to support people with type 2 diabetes and other metabolic conditions.
- The UltraWellness Center: Founded by Dr. Mark Hyman, this functional medicine clinic employs health coaches who collaborate with providers to support patients’ lifestyle change.
- UnitedHealthcare (Optum): One of the largest employers of health coaches, with roles across clinical care, virtual programs, and employer services.
- Vesta Healthcare: Supports older adults with in-home care coordination and coaching for daily routines and well-being.
- Veterans Health Administration (VA): The VA hires Health and Wellness Coaches at medical centers nationwide to deliver Whole Health coaching to veterans, individually and in groups. Search USAJOBS for “Health and Wellness Coach” and “Whole Health Coach.” Many postings require NBC-HWC certification or completion of an NBHWC-approved training program.
- Vida Health: A virtual cardiometabolic care provider. Its care teams include health coaches and dietitians supporting people with obesity, diabetes, and related conditions.
- Virta Health: Virta’s type 2 diabetes program combines nutrition coaching with medical supervision.
- VNS Health: Provides home-based and virtual care with coaching support for chronic condition management.
- WebMD Health Services: Offers employer wellness programs with digital tools and coaching.
- WeightWatchers: WeightWatchers hires coaches to lead in-person studio workshops and virtual sessions focused on habits, movement, and mindset.
- Wellworks For You: Delivers customizable wellness programs that include telephonic and digital coaching.
- Wondr Health: A digital behavior change company serving employers and health plans. Its health coaching team supports participants in weight management programs.
- YMCA: Local Ys across the country hire lifestyle coaches to lead the CDC-recognized YMCA Diabetes Prevention Program and other healthy living programs. Most roles are part-time, and some accept health coach certification.
- ZOE: A personalized nutrition company. Coaches help members apply ZOE’s nutrition guidance to everyday habits.
Where Can Health Coaches Work?
Health coaches now work across nearly every part of the health care system, including:
- Digital health companies (like Omada, Teladoc, and Vida)
- Insurance and payer organizations (such as Aetna, Cigna, and UnitedHealthcare)
- Hospitals and health systems (including Cleveland Clinic, Mayo Clinic, and Kaiser Permanente)
- Government and community organizations (such as the VA and the YMCA)
- Corporate wellness programs (through companies like BetterUp and Personify Health)
- Functional and integrative medicine practices (like Parsley Health, Forum Health, and the Cleveland Clinic Center for Functional Medicine)
This range means there are multiple career paths for health coaches, whether your interest is clinical care, nutrition, mental health, or corporate wellness.
You’re also not limited to working for a company. Many health coaches build their own practices or create roles based on their interests, prior experience, and the needs they see in their communities.
Learn about the many paths health coaches pursue in the podcast below:
If you’d prefer the audio version, listen to the episode on Spotify here:
Earn Your Health Coach Certification
Health coaches are part wellness educators, part mentors, and part behavior change specialists. They work with clients to bridge the gap between knowing what supports their health and following through. Health coaches guide their clients to make changes that fit their goals and values, often in collaboration with their healthcare team.
FMCA’s Health Coach Certification Program prepares you to start coaching in 12 or just 6 months. It is built on the Functional Medicine Coaching Methodology (FMCM™), and the program is approved by the National Board for Health & Wellness Coaching (NBHWC) and the UK & International Health Coaching Association (UKIHCA). Graduates earn the FMCHC credential and are eligible to sit for the NBHWC board certification exam, which many of the employers on this list prefer.
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